![]() ![]() Direct selling companies must find ways to be more accessible to customers and the sales force members who may have complaints or problems. Cleaning things up now and keeping your reputation positive will pay big dividends as we come out of this pandemic.ģ. There are experts at social media reputation repair and management who can help with this effort. Use this time to attend to and polish, if necessary, your online reputations. Companies need to pay much more attention as to how their business, products and opportunities are being reviewed on social media. What our sales force, former sales force members, customers and former customers are saying about the company, its products and/or services and the income/business opportunity afforded by selling for the company is much more influential than what the company is saying. The company and sales force reputations on social media are now ever present and highly influential participants in our sales force recruiting and retention processes. Changes that were already underway due to the impact of the Gig economy competition for sales people, the best of e-commerce company practices concerning delivery and 7/24/365 access and one-contact solutions for customer service issues along with evolving regulatory guidelines.Ģ. The pandemic has simply but dramatically accelerated the changes that were happening anyway. The coronavirus pandemic is not the cause of the changes impacting direct selling. As direct sellers I believe that we should agree on the following:ġ. Everyone is searching for answers and speculating as to when things many return to normal, whatever that means, and what “normal” might look like when we get to whatever that is?īut, for direct sellers, there are certain things we should agree on and there are “path-finders” out there who are successfully navigating the road to the future of a healthy direct selling business. This is completely unknown territory to every living soul on earth. The “lockdown – shelter in place – social distancing” experience, regardless of what you call it, has radically altered nearly every aspect of our work, family, neighborhood, social, community and civic life and brought the economy to its knees in 6 weeks or less. The two most commonly asked questions I get from clients these days are first, “How do we cope with the shelter in place situation?” and second, “How is this social isolation experience going to change direct selling going forward?” ![]() He’s served in executive roles at Tupperware, PartyLite, DK Family Learning and other companies, and has been a part of launching more than 30 direct selling companies over his career. Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive.Īlan is a US DSA Hall of Famer, and member of the DSEF’s Circle of Honor. ![]()
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